Privacy Policy

Aqua Filter values your privacy and is committed to handling customer information responsibly. This Privacy Policy explains what information we collect, how we use it, and how we manage it when you visit our website or place an order with our ecommerce store in Pakistan.

This policy is general business policy content and not legal advice. If you need help with a specific privacy concern, please contact our support team at [email protected].

Information We Collect

We may collect information you provide directly and information collected automatically through normal website use.

Contact information: name, phone number, email address, shipping address, and billing address.
Order information: products ordered, quantities, order notes, transaction details, and delivery preferences.
Account information: login details or account preferences if you create an account.
Technical information: IP address, browser type, device information, and basic usage data.

How We Use Information

We use collected information to operate our store, serve customers, and improve the shopping experience.

To process and deliver orders.
To confirm purchases, provide order updates, and respond to customer inquiries.
To manage billing, basic fraud checks, and payment-related administration.
To improve website performance, product listings, and customer support.
To keep internal business records and resolve disputes where necessary.

Order Processing and Payment Handling

When you place an order, we use your information to verify, prepare, dispatch, and support that order. Payment information may be handled through available payment channels or service providers used for transaction processing.

We generally only access the information needed to confirm and manage an order.
Transaction records may be retained for accounting, service, and fraud-prevention purposes.
If payment verification is required, we may contact you using the information you provided.

Cookies and Basic Analytics

Our website may use cookies or similar basic technologies to support normal website functions and understand general site usage.

Cookies may help remember shopping activity, preferences, or session information.
Basic analytics may help us understand page visits, traffic patterns, and website performance.
You may be able to control cookies through your browser settings, although some website features may not function properly if disabled.

Sharing of Information

We do not sell customer personal information as part of our ordinary business operations. We may share relevant information only where needed to run the store and complete customer orders.

With shipping or courier partners to deliver orders.
With payment service providers to process transactions.
With service providers assisting with website operation, customer communication, or analytics.
Where reasonably necessary to comply with legal requests, enforce store policies, or protect our business and customers.

Data Retention

We keep information for as long as reasonably necessary for order fulfillment, customer support, recordkeeping, business operations, dispute resolution, and applicable obligations.

Order and transaction records may be retained for accounting and support purposes.
Inactive account or inquiry information may be removed or minimized when no longer needed.

Data Security

We take reasonable administrative and operational steps to protect customer information from unauthorized access, misuse, or disclosure. However, no online system can be guaranteed to be completely secure.

Customer Rights and Choices

Customers may contact us to ask about the personal information related to their orders or account, and may request updates or corrections where appropriate.

You should provide accurate information and notify us if your details change.
You may contact us to request assistance regarding your order data or account information.
Some information may need to be retained where required for legitimate business records or completed transactions.

Children’s Privacy

Our website is intended for general ecommerce use and is not directed toward children for independent purchases. Orders should be placed by individuals who can provide valid purchase and contact details.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, or website features. Updated policy content will apply once posted on the website.

Contact Us

If you have questions about this Privacy Policy or need case-specific help, please contact Aqua Filter at [email protected].